The three-hour fit is a performance. Here's the confession that started this company.

 

I've done more than 5,000 professional bike fits over 30 years. And for most of those years, I kept a secret from most of my customers:

 

I usually knew the answer in the first 10 minutes.

 

I don’t just adjust the bike, I teach riders how to sit on the bike better. Hitting a golf ball isn’t just fitting the clubs, It’s teaching how to swing the club.

 

After the first thousand fits, you start seeing patterns the way a doctor sees them. A rider walks in describing numb hands, and I already know what their cockpit looks like before they touch the bike. Knee pain on the outside versus the front, two different fixes, both visible in about ninety seconds of pedaling. The saddle sits a centimeter too high in a way I can spot from across the room.

 

The problem: nobody wants to pay $400 for 30 minutes. So I did what everyone in this industry does: I stretched it. More questions. More measurements. More gadgets. A four-hour appointment for a 30-minute answer because the industry taught customers that time on the clock equals value, and I played along.

 

I'm done playing along. The 30 minute fit IS the value. You're not paying for my time. You're paying for the 5,000 fits that made the answer fast.

 

From 1999 to 2017 I founded and ran Big Ring Cycles in Golden, Colorado, a shop that built its reputation fitting real people to serious bikes. We were named one of Bicycling Magazine's Top 100 Dealers in America, and Cannondale recognized us for the highest average sale price of any dealer in the country. Cannondale ASP award) When national news needed a cycling industry expert, NBC came to our shop.

 

I fit everyone across those decades: racers, sure, but mostly regular riders. Retirees getting back on a bike after twenty years. Peloton owners whose knees started barking immediately. Weekend riders who just wanted their hands to stop going numb. Thousands and thousands of normal people who didn't need a wind tunnel, they needed someone who could see what was wrong and fix it.

 

Why the bike fit industry fails regular riders

 

Modern bike fitting was built for professional athletes. Riders with the flexibility, core strength, and race positions that justify motion-capture labs and four-hour protocols. Then the industry turned around and sold that same process to everyone else, at pro prices, with pro complexity.

 

Here's the truth: if you're riding a Peloton in your basement or logging weekend miles on the bike path, you don't need 80% of that. You need the basics done exactly right. Saddle height, saddle position, reach, and a handful of adjustments matched to *your* body and *your* riding. That's not a lesser fit. That's the fit that actually matters. Get those things spot on and the pain stops, the power comes back, and the bike finally disappears underneath you.  You enjoy riding your bike instead of taking up Golf.

 

Why this works over video

 

After 5,000 fits, I don't need you in my studio. I need to see you pedal. A phone camera shows me everything I used to walk around the bike to see, and you get the answer in your own home, on your own bike, for a fraction of studio prices, without the four hours of theatrics.

 

No sensors. No lab. No stalling. Just three decades of pattern recognition, pointed at your position.

 

Send me your video. I'll see what's wrong. That's the whole trick, and it isn't a trick at all.

 

Scott Morman, Founder

Barrington, IL